Nike AirImagination

CLIENT

Nike x dotdotdash

METHOD

Custom Model Training

LORA

AIRIMAGINATION

TOOLS

ComfyUI, Flux, ControlNet

3.11LABS collaborated with Nike and dotdotdash to develop new approaches to footwear design, leveraging AI to expand creative possibilities.

OVERVIEW

In collaboration with Dotdotdash, we developed the AirImagination model by generating thousands of forward-thinking footwear and apparel concepts. These outputs were used to fine-tune Nike’s existing AI systems trained on brand archives, unlocking entirely new design directions that extend beyond historical references. This contribution enabled a richer generative space, accelerating ideation and expanding the boundaries of what Nike products can become.