3.11LABS collaborated with Neutrogena and Publicis to deliver Hero A.I. product photography across five lines: Hydro Boost, Sun, Makeup, Hair and Retinol, each built around its own distinct visual world. Weightless underwater motion carries Hydro Boost's water gel, a bending steel ruler powers Retinol's "don't age by the rules" attitude, and a magnifying glass reveals Sun's Invisible Gel formula down to the texture. The result is a prestige level visual system built to hold up across dozens of SKUs and retailers, proof that mass market skincare can be shot with the same craft as a luxury campaign.
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