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3.11LABS is founded by visual artist and creative director Benjamin Benichou, and built as a creative led studio at the intersection of craft, technology and production.

‍
From New York, we work with a global team of engineers, designers and storytellers to shape a new visual language for brands.
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We believe in systems over shortcuts.
AI is a new render engine in service of human creativity, enabling a higher level of precision, consistency and control.

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Craft remains the foundation, technology the amplifier.

We structure production as a system rather than a sequence of outputs. This allows us to generate, adapt and scale content while maintaining full control over quality, consistency and visual identity.
By combining creative direction with advanced technologies, we build the tools and workflows that define how modern content is produced, distributed and experienced across markets.
Benjamin Benichou — artist, creative director, and founder of 3.11LABS — leads a team of AI engineers, designers, and storytellers shaping a new visual language for brands.
Services and processes
Creative Direction
Creative Direction
[  25  ]
Concept Design
[  12  ]
Production Design
[  56  ]
Stage Design
[  7  ]
AI Design
[  9  ]
Content & Visuals
3D Development
[  25  ]
Generative Art
[  12  ]
VFX
[  56  ]
3D Mapping
[  7  ]
Visual Operation
[  9  ]
Kinetic & Interactive
Creative Direction
[  25  ]
Concept Design
[  12  ]
Production Design
[  56  ]
Stage Design
[  7  ]
AI Design
[  9  ]
STUDIO CAPABILITIES
Creative Direction
Creative Direction
Concept Development
Narrative & World Building
Campaign Systems
AI Art Direction
Content & Visuals
AI Campaign Production
Still & Motion Generation
Product Visualization
Model & Talent Systems
Post Production & Editing
Kinetic & Interactive
AI Video & Motion
Interactive Experiences
Real-Time Content Systems
Generative Installations
Digital Environments
Systems & Pipeline
AI Workflow Design
Custom Model Training
Production Pipelines
Automation & Scaling
Tool Integration
Training & Education
Corporate Training
Creative Workshops
AI for Creative Team
Workflow Implementation
Ongoing Support
BENJAMIN BENICHOU
FOUNDER & CCO
SAM HOFMAN
Creative DIRECTOR
PABLO MONTERO
EXECUTIVE AI PRODUCER [+] RESEARCHER
SHU PAN
Business Operations Director
K[AI] REN
PRODUCer
BENJAMIN JESPERSEN
LEAD VIDEO PRODUCER
Services and processes
Creative Direction
Creative Direction
Concept Design
Production Design
Stage Design
AI Design
Content & Visuals
3D Development
Generative Art
VFX
3D Mapping
Visual Operation
Kinetic & Interactive
Creative Direction
Concept Design
Production Design
Stage Design
AI Design
Lighting
Creative Direction
Concept Design
Production Design
Stage Design
AI Design
Management
Creative Direction
Concept Design
Production Design
Stage Design
AI Design
Benjamin Benichou
artist, creative
director, and founder of
3.11LABS
Olivia Harper
Creative Technologist
Jordan Mitchell
Creative Automation Designer
Taylor Nguyen
Computational Designer
Olivia Harper
Creative Technologist
Marcus Reynolds
AI Creative Strategist
Jordan Mitchell
Creative Automation Designer
Marcus Reynolds
AI Creative Strategist
Taylor Nguyen
Computational Designer
Your next campaign starts.
Talk to Our Team
[
175
]
Visit the projects page
©2023-2026
All Rights Reserved
Let’s Build the Future Together
REQUEST ACCESS
Join our waiting list >[+]
01 / Email:
hello@311labs.ai
02 / PR Request:
pr@311labs.ai
03 / instagram:
@311LABS
Benjamin Benichou
3.11LABS HQ
42 West Street
Brooklyn, NY11222
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