AIRCO's Air Eau de Parfum is distilled from captured carbon dioxide using the same conversion technology behind the brand's carbon-negative jet fuel. The brief was to make that chemistry visible without ever showing a person or a lab coat. We built two parallel visual systems: a forensic process narrative moving through capture, conversion and formulation via reactors, glassware and robotic arms, and an object series treating the bottle's turbine-like fluted cap as a piece of industrial sculpture. Held together by a disciplined monochrome palette with a single warm break at the moment of combustion, MADE FROM AIR turns an invisible chemical process into a luxury fragrance story. The final visual system includes a 4K concept film and eight stills exploring carbon capture, material transformation and the sculptural details of the fragrance bottle.
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