Paris Saint-Germain Third Kit Campaign

CLIENT

Paris Saint-Germain

METHOD

Custom Model Training

LORA

Enabled

TOOLS

Midjourney, ComfyUI, Flux, Redux, Controlnet

PSG required high-fidelity promotional content for kit launches featuring real players, with the speed and flexibility of a modern production system.

OVERVIEW

We developed custom AI systems trained on real PSG players to produce ultra-realistic visuals integrating new kits. This enabled faster campaign execution, seamless player to product integration, and the ability to scale storytelling across formats while maintaining a high level of visual precision and consistency.